2009 May « Ken is "My Marketing Writer…"

Archive for May, 2009

25 May

Networking, part 2: Get your social on!

Posted by Kenny Grindall in Job Hunting, Networking. Tagged: American Marketing Association, Colorado AMA, Denver jazz, Denver Young Professionals, El Chapultepec, Freddy Rodriguez, Ken Grindall, marketing, Memorial Day tribute, Networking, salesmanship, social networking, unemployment, Wynkoop Brewing, Wynkoop Silverback. Leave a Comment

Can “social networking” be productive? Yes–if you bring your best pitch, keep good records, and relax… have some fun. Here’s my recipe for balance.

22 May

Networking, part 1: Two methods that work

Posted by Kenny Grindall in Economic Issues, Job Hunting, Networking, Prospecting. Tagged: Allegra Print Imaging, Buenos Aires, business card, Cathy Harris, Cuban sandwich, Denver Marketing Examiner, Examiner.com, Ken Grindall, marketing, marketing funnels, Networking, new customers, salesmanship, unemployment, volkswagen. Leave a Comment

Do you network the right way? If you’re crashing those big happy-hour social card swaps, but NOT doing these two highly-focused variations… it’s time to power up.

19 May

Is this seed, soil… or water?

Posted by Kenny Grindall in Ken's Haiku Archive. Tagged: copywriter, copywriting, funny, gardening, haiku, humour, Ken Grindall, poetry, refrigerator, Writing Practice. Leave a Comment

Haiku Archives: newly restored from off-line records… enjoy.

17 May

Unlock the million-dollar headline in your brain!

Posted by Kenny Grindall in Uncategorized. Tagged: advertising laws, advertising rules, advertising test, contest, copywriter, copywriting, headlines, Ken Grindall, marketing, marketing data, testing ads, winner, Writing Practice. 1 Comment

Ladies and gents, we have a winner! My “audience flag” headline challenge is over… thanks to you folks who played–watch for a follow-up where I plan to critique all the entries plus my own alternates.

17 May

Is the classic direct mail sales letter dead?

Posted by Kenny Grindall in Ken's Content Portfolio. Tagged: Advantage Learning Systems, classroom software, content portfolio, copywriter, copywriting, direct mail, Ken Grindall, marketing, reading practice, reading skills, reading specialist, reading test, sales letter, student testing, teach reading, test scores. Leave a Comment

Ah, the classic direct mail sales letter. Probably 80% of them go straight in the trash–yet they work SO well, you will never stop getting them. Here’s a look at one of my successful pieces…

16 May