It took me years to learn and refine the two 6-step routines I use to mold good customer quotes into powerful sales-generating testimonials. All that knowledge is yours free when you take this simple challenge…
Archive for the ‘About Your Customer’ Category
7 May
Unlock the million-dollar headline in your brain:
I’ve got a freebie for you that says, “we’ll see about that.” Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again…
29 Apr
Can your blog reach EVERY reader on the web?
I was about to blow a gasket trying to hatch a world-eating blog monster when I realized, to my great relief–that’s not what my customer wants. Before you prioritize “going big,” you need to read this…
