You want to be a better writer? A stronger, more quality writer? A faster, more productive writer? Here’s the key that revolutionized my writing career: Go outside and play…
Archive for the ‘Baseball Stories’ Category
14 May
Need your best idea, writer? Stop writing.
Posted by Kenny Grindall in Baseball Stories, Blogging, Writing Practice. Tagged: baseball, Blogging, copywriter, copywriting, Ken Grindall, marketing, vacation, writer's block, Writing Practice. 4 Comments
2 May
How much do you pay for ads that fail?
Posted by Kenny Grindall in About Your Customer, Baseball Stories, Scientific Advertising (Hopkins). Tagged: ad cost, advertising laws, advertising rules, advertising test, advertising value, baseball swing, Claude Hopkins, copywriter, copywriting, Ken Grindall, long copy, marketing, marketing data, marketing library, marketing sales, salesmanship, Scientific Advertising, testing ads, Ugly sells. 2 Comments
Big-league baseball player hits .300, we call him great. If your ad copy falls flat 70% of the time (same thing), you’re fired. Stop measuring your success in sales dollars, and start tracking “ad cost per response.” Here’s why…
