Unlock the million-dollar headline in your brain:

I’ve got a freebie for you that says, “we’ll see about that.” Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again…

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The biggest small day in my copywriting career…

I became a syndicated author today, AND signed a contract with an agent. Read the post to find out why it’s all not really such a big deal, or how it could get really big.

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“Cause” marketing is hot, but beware the flame…

I was once asked to write a marketing piece in response to 9/11. Now, as a neighbor to the Columbine community marking ten years since their loss, I need to ask myself a serious question…

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