Ah, the classic direct mail sales letter. Probably 80% of them go straight in the trash–yet they work SO well, you will never stop getting them. Here’s a look at one of my successful pieces…
Archive for the ‘Ken’s Content Portfolio’ Category
12 May
Content meets design: In fact, they become ONE.
Can a copywriter handle graphic design? Yes, if you serve the content; know and apply hard science; and resist the cub’s urge to over-think the details. Here’s a look at one of my rare brand logo designs, with a few thoughts on the writer’s approach…
26 Apr
Talking can be working, right? Yes!
If you can write great ad copy, I say you can smash your best ROI plus turn your marketing message itself into a living, breathing revenue stream all its own. At the same time, just like I did…
21 Apr
“Cause” marketing is hot, but beware the flame…
I was once asked to write a marketing piece in response to 9/11. Now, as a neighbor to the Columbine community marking ten years since their loss, I need to ask myself a serious question…
