Archive for the ‘Writing Practice’ Category

Need your best idea, writer? Stop writing.

You want to be a better writer? A stronger, more quality writer? A faster, more productive writer? Here’s the key that revolutionized my writing career: Go outside and play…

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Turn everyday quotes into your best testimonials ever:

It took me years to learn and refine the two 6-step routines I use to mold good customer quotes into powerful sales-generating testimonials. All that knowledge is yours free when you take this simple challenge…

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In her breathless way, she said…

Many busy wordsmiths love to play with haiku. This zen-tastic poetry form helps clear our minds from the deluge of far less aesthetic words we must deliver. Herein begins my archive of original haiku–plus some favorites I’ve found…

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Unlock the million-dollar headline in your brain:

I’ve got a freebie for you that says, “we’ll see about that.” Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again…

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Talking can be working, right? Yes!

If you can write great ad copy, I say you can smash your best ROI plus turn your marketing message itself into a living, breathing revenue stream all its own. At the same time, just like I did…

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