You want to be a better writer? A stronger, more quality writer? A faster, more productive writer? Here’s the key that revolutionized my writing career: Go outside and play…
Archive for the ‘Writing Practice’ Category
10 May
Turn everyday quotes into your best testimonials ever:
It took me years to learn and refine the two 6-step routines I use to mold good customer quotes into powerful sales-generating testimonials. All that knowledge is yours free when you take this simple challenge…
9 May
In her breathless way, she said…
Many busy wordsmiths love to play with haiku. This zen-tastic poetry form helps clear our minds from the deluge of far less aesthetic words we must deliver. Herein begins my archive of original haiku–plus some favorites I’ve found…
7 May
Unlock the million-dollar headline in your brain:
I’ve got a freebie for you that says, “we’ll see about that.” Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again…
26 Apr
Talking can be working, right? Yes!
If you can write great ad copy, I say you can smash your best ROI plus turn your marketing message itself into a living, breathing revenue stream all its own. At the same time, just like I did…

