Is a recession (or depression) the worst possible time to spend your marketing budget? Or perhaps the very BEST time in decades! I say you can win BIG when you “go for it” now, and the industry backs me up…
Posts Tagged ‘ad cost’
4 May
Recession? Let’s decide not to participate.
Posted by Kenny Grindall in Economic Issues, Marketing Budget. Tagged: ad cost, advertising test, advertising value, bottom line profit, economy, Ken Grindall, market share, marketing, Marketing Budget, marketing data, recession, testing ads. 1 Comment
2 May
How much do you pay for ads that fail?
Posted by Kenny Grindall in About Your Customer, Baseball Stories, Scientific Advertising (Hopkins). Tagged: ad cost, advertising laws, advertising rules, advertising test, advertising value, baseball swing, Claude Hopkins, copywriter, copywriting, Ken Grindall, long copy, marketing, marketing data, marketing library, marketing sales, salesmanship, Scientific Advertising, testing ads, Ugly sells. 2 Comments
Big-league baseball player hits .300, we call him great. If your ad copy falls flat 70% of the time (same thing), you’re fired. Stop measuring your success in sales dollars, and start tracking “ad cost per response.” Here’s why…
