I’ve got a freebie for you that says, “we’ll see about that.” Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again…
Posts Tagged ‘advertising value’
7 May
Unlock the million-dollar headline in your brain:
Posted by Kenny Grindall in About Your Customer, Events & Causes, Ken's Challenges, Scientific Advertising (Hopkins), Writing Practice. Tagged: advertising laws, advertising test, advertising value, challenge, Claude Hopkins, content is king, copywriter, copywriting, free content, free guide, free tools, headlines, Ken Grindall, marketing, marketing data, marketing library, Scientific Advertising, testimonials, testing ads. 12 Comments
4 May
Recession? Let’s decide not to participate.
Posted by Kenny Grindall in Economic Issues, Marketing Budget. Tagged: ad cost, advertising test, advertising value, bottom line profit, economy, Ken Grindall, market share, marketing, Marketing Budget, marketing data, recession, testing ads. 1 Comment
Is a recession (or depression) the worst possible time to spend your marketing budget? Or perhaps the very BEST time in decades! I say you can win BIG when you “go for it” now, and the industry backs me up…
2 May
How much do you pay for ads that fail?
Posted by Kenny Grindall in About Your Customer, Baseball Stories, Scientific Advertising (Hopkins). Tagged: ad cost, advertising laws, advertising rules, advertising test, advertising value, baseball swing, Claude Hopkins, copywriter, copywriting, Ken Grindall, long copy, marketing, marketing data, marketing library, marketing sales, salesmanship, Scientific Advertising, testing ads, Ugly sells. 2 Comments
Big-league baseball player hits .300, we call him great. If your ad copy falls flat 70% of the time (same thing), you’re fired. Stop measuring your success in sales dollars, and start tracking “ad cost per response.” Here’s why…
