Posts Tagged ‘Claude Hopkins’
7
May
Posted by Kenny Grindall in About Your Customer, Events & Causes, Ken's Challenges, Scientific Advertising (Hopkins), Writing Practice. Tagged: advertising laws, advertising test, advertising value, challenge, Claude Hopkins, content is king, copywriter, copywriting, free content, free guide, free tools, headlines, Ken Grindall, marketing, marketing data, marketing library, Scientific Advertising, testimonials, testing ads. 12 Comments
I’ve got a freebie for you that says, “we’ll see about that.” Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again…
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2
May
Posted by Kenny Grindall in About Your Customer, Baseball Stories, Scientific Advertising (Hopkins). Tagged: ad cost, advertising laws, advertising rules, advertising test, advertising value, baseball swing, Claude Hopkins, copywriter, copywriting, Ken Grindall, long copy, marketing, marketing data, marketing library, marketing sales, salesmanship, Scientific Advertising, testing ads, Ugly sells. 2 Comments
Big-league baseball player hits .300, we call him great. If your ad copy falls flat 70% of the time (same thing), you’re fired. Stop measuring your success in sales dollars, and start tracking “ad cost per response.” Here’s why…
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25
Apr
Posted by Kenny Grindall in Scientific Advertising (Hopkins). Tagged: advertising laws, advertising rules, Claude Hopkins, copywriter, copywriting, Ken Grindall, marketing library, salesmanship, Scientific Advertising. Leave a Comment
You learned to wield all your most powerful marketing tools before you started Kindergarten. Almost. Discover, again, how to truly know your audience AND your offer–and what to do with that knowledge…
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14
Apr
Posted by Kenny Grindall in Scientific Advertising (Hopkins). Tagged: advertising laws, advertising rules, best sales jobs, bottom line profit, Claude Hopkins, content is king, copywriter, copywriting, Ken Grindall, long copy, marketing library, marketing sales, multiply sales, salesmanship, salesperson, Scientific Advertising. Leave a Comment
Would you take your ad copy door to door? If not then, says Claude Hopkins, take it back to the woodshed. Here’s our take on chapter two from his classic text, Scientific Advertising…
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4
Apr
Posted by Kenny Grindall in Scientific Advertising (Hopkins). Tagged: advertising laws, advertising rules, advertising test, Claude Hopkins, copywriter, copywriting, Ken Grindall, Marketing Budget, marketing library, Scientific Advertising, testing ads. Leave a Comment
For years, I thought I was a “pro” marketing copywriter. I was not. I was just a decent “creative writer,” and there is one simple, huge difference. I call on Claude Hopkins, author of Scientific Advertising, to help me explain…
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