Posts Tagged ‘content is king’
13
May
Posted by Kenny Grindall in Blogging, Content & Design, SEO & SEMPO. Tagged: Blogging, content is king, Ken Grindall, marketing, search engines, search marketing, SEO, stories, stories that sell, storyteller, storytelling. 3 Comments
My blog suddenly jumped up in search rankings. I did more with one 7-word edit than with all the thousands of words I’ve written here so far. What did I change? Come visit, let me tell you the story…
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12
May
Posted by Kenny Grindall in Content & Design, Ken's Content Portfolio. Tagged: black and white, content is king, graphic design, Ken Grindall, logo design, media marketing, name logo, perception theory, swipe file. Leave a Comment
Can a copywriter handle graphic design? Yes, if you serve the content; know and apply hard science; and resist the cub’s urge to over-think the details. Here’s a look at one of my rare brand logo designs, with a few thoughts on the writer’s approach…
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10
May
Posted by Kenny Grindall in About Your Customer, Ken's Writing Guides, Writing Practice. Tagged: content is king, copywriter, copywriting, customer, Ken Grindall, testimonials. Leave a Comment
It took me years to learn and refine the two 6-step routines I use to mold good customer quotes into powerful sales-generating testimonials. All that knowledge is yours free when you take this simple challenge…
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8
May
Posted by Kenny Grindall in Agents & Syndication, Blogging, SEO & SEMPO. Tagged: blog traffic, Blogging, content is king, copywriter, copywriting, Ken Grindall, marketing, network, ping, syndication, tag, Wordpress. 2 Comments
How can you SMASH your blog’s record-best traffic day? I just beat mine by 34.21 percent! I counted up seven beginner-easy steps. For three of them, I didn’t so much as lift a finger. Here they are…
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7
May
Posted by Kenny Grindall in About Your Customer, Events & Causes, Ken's Challenges, Scientific Advertising (Hopkins), Writing Practice. Tagged: advertising laws, advertising test, advertising value, challenge, Claude Hopkins, content is king, copywriter, copywriting, free content, free guide, free tools, headlines, Ken Grindall, marketing, marketing data, marketing library, Scientific Advertising, testimonials, testing ads. 12 Comments
I’ve got a freebie for you that says, “we’ll see about that.” Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again…
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26
Apr
Posted by Kenny Grindall in Ken's Content Portfolio, Writing Practice. Tagged: best sales jobs, content is king, copywriter, copywriting, Ken Grindall, marketing sales, media marketing, public speaking, salesmanship, salesperson, spokesperson. Leave a Comment
If you can write great ad copy, I say you can smash your best ROI plus turn your marketing message itself into a living, breathing revenue stream all its own. At the same time, just like I did…
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19
Apr
Posted by Kenny Grindall in Swipe Gripe. Tagged: advertising laws, advertising rules, content is king, copywriter, copywriting, Ken Grindall, swipe file, TNT layoffs, Ugly sells. Leave a Comment
TNT just wanted to let me know I could see the NBA playoffs on the telly. That was NOT the message I got from this web ad…
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14
Apr
Posted by Kenny Grindall in Scientific Advertising (Hopkins). Tagged: advertising laws, advertising rules, best sales jobs, bottom line profit, Claude Hopkins, content is king, copywriter, copywriting, Ken Grindall, long copy, marketing library, marketing sales, multiply sales, salesmanship, salesperson, Scientific Advertising. Leave a Comment
Would you take your ad copy door to door? If not then, says Claude Hopkins, take it back to the woodshed. Here’s our take on chapter two from his classic text, Scientific Advertising…
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