Big-league baseball player hits .300, we call him great. If your ad copy falls flat 70% of the time (same thing), you’re fired. Stop measuring your success in sales dollars, and start tracking “ad cost per response.” Here’s why…
Posts Tagged ‘long copy’
14 Apr
If you can’t say it to my face…
Would you take your ad copy door to door? If not then, says Claude Hopkins, take it back to the woodshed. Here’s our take on chapter two from his classic text, Scientific Advertising…
