Posts Tagged ‘Marketing Budget’

Recession? Let’s decide not to participate.

Is a recession (or depression) the worst possible time to spend your marketing budget? Or perhaps the very BEST time in decades! I say you can win BIG when you “go for it” now, and the industry backs me up…

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These “laws” may not apply to YOU… yet.

For years, I thought I was a “pro” marketing copywriter. I was not. I was just a decent “creative writer,” and there is one simple, huge difference. I call on Claude Hopkins, author of Scientific Advertising, to help me explain…

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