Posts Tagged ‘marketing data’
17
May
Posted by Kenny Grindall in Uncategorized. Tagged: advertising laws, advertising rules, advertising test, contest, copywriter, copywriting, headlines, Ken Grindall, marketing, marketing data, testing ads, winner, Writing Practice. 1 Comment
Ladies and gents, we have a winner! My “audience flag” headline challenge is over… thanks to you folks who played–watch for a follow-up where I plan to critique all the entries plus my own alternates.
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7
May
Posted by Kenny Grindall in About Your Customer, Events & Causes, Ken's Challenges, Scientific Advertising (Hopkins), Writing Practice. Tagged: advertising laws, advertising test, advertising value, challenge, Claude Hopkins, content is king, copywriter, copywriting, free content, free guide, free tools, headlines, Ken Grindall, marketing, marketing data, marketing library, Scientific Advertising, testimonials, testing ads. 12 Comments
I’ve got a freebie for you that says, “we’ll see about that.” Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again…
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4
May
Posted by Kenny Grindall in Economic Issues, Marketing Budget. Tagged: ad cost, advertising test, advertising value, bottom line profit, economy, Ken Grindall, market share, marketing, Marketing Budget, marketing data, recession, testing ads. 1 Comment
Is a recession (or depression) the worst possible time to spend your marketing budget? Or perhaps the very BEST time in decades! I say you can win BIG when you “go for it” now, and the industry backs me up…
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2
May
Posted by Kenny Grindall in About Your Customer, Baseball Stories, Scientific Advertising (Hopkins). Tagged: ad cost, advertising laws, advertising rules, advertising test, advertising value, baseball swing, Claude Hopkins, copywriter, copywriting, Ken Grindall, long copy, marketing, marketing data, marketing library, marketing sales, salesmanship, Scientific Advertising, testing ads, Ugly sells. 2 Comments
Big-league baseball player hits .300, we call him great. If your ad copy falls flat 70% of the time (same thing), you’re fired. Stop measuring your success in sales dollars, and start tracking “ad cost per response.” Here’s why…
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