Big-league baseball player hits .300, we call him great. If your ad copy falls flat 70% of the time (same thing), you’re fired. Stop measuring your success in sales dollars, and start tracking “ad cost per response.” Here’s why…
Posts Tagged ‘Ugly sells’
19 Apr
They say “Content is King.” This is why…
TNT just wanted to let me know I could see the NBA playoffs on the telly. That was NOT the message I got from this web ad…
