Archive for the ‘Job Hunting’ Category

Networking, part 2: Get your social on!

Great news: Today’s post is about having a good time.

Some day, I hope to have Writer Square as my own address...

Some day, I hope to have Writer Square as my own address...

Now, let me finish telling you about my big networking day last week…

First, I did some “power networking” with Denver Marketing Examiner, Cathy Harris. Both of us are investing time lately in doing some “platform networking.” You can learn about both of these high-potential forms of networking in part one.

After lunch with Cathy, I relaxed into a beautiful afternoon strolling downtown Denver. I share one of my favorite walks with scores of Denverites–the 16th Street Mall. As I sat in Writer Square, I sipped a smooth, strong coffee and did another key networking step:

Make detailed notes you can work from later.

Fresh from my long conversation with Cathy, I had quite a few new ideas rolling around. This two-part blog post, for instance, was already forming. There was also a second “power networking” hook-up brewing, and I had a list of questions I wanted to be sure to have with me for that.

When happy hour rolled in, I had walked my way back over to the Wynkoop Brewing Co. As a member of the Colorado AMA (American Marketing Association), I was invited to a social networking thing hosted by Denver Young Professionals. Mostly, this was just as advertised–a social event, designed to bring a lot of us common-ground marketing pros together.

More gold-medal beers than you can drink in one visit...

More gold-medal beers than you can drink in one visit...

I enjoyed the Wynkoop’s special “Silverback” brew (funds support for work to save mountain gorillas). Meanwhile, I met several folks who will likely turn into great colleague relationships over time. But here’s what I like best about social networking:

Bold, fresh ideas often spring effortlessly from social brainstorming with your peers.

No kidding, I overheard one conversation like this after another–and had a few myself: It starts with someone giving his “elevator speech.” Someone hearing his vision for the first time says, “That’s cool,” and relates it to something he’s working on. Next thing you know, a table full of people are excitedly making notes in their PDAs that could fuel real innovative ideas back in the office. So again, I enourage you to do some diligent note-taking. Relax, it won’t ruin the social vibe.

Freddy Rodriguez played Horace Silver's "Song for My Father" by request in set #2.

Freddy Rodriguez played Horace Silver's "Song for My Father" by request in set #2.

Across town, a great web-developer buddy of mine was doing his own social networking. We both took as happy serendipity that the halfway point between our meetings was a cool jazz joint called El Chapultepec. So for the final power networking shot of the day, we met there and brainstormed business ideas while we sat in on three hot sets from the traditional combo fronted by local saxophone master, Freddy Rodriguez.

Seriously, if you even like jazz a little bit, you should drop in on the “Pec soon. The music is live and smoking good every night, but my preferred evenings to grab a booth (get there early for that, I warn ya) are Wednesday and Thursday, when Freddy and his guys are there from 9pm-1am. Be sure to ask for your favorite jazz classics–Freddy knows ’em all.

When your networking is social, go ahead and relax… let the real value of each new connection reveal itself naturally. And be prepared to do the work, later, that can lead to a big payoff. But meanwhile–

Bottom line: let networking be fun.

Now, I’ve got to go fire up the grill for a gorgeous rack of ribs! Until next time…

Write what’s Right,

Ken

P.S. Happy Memorial Day! I dedicate this post to my father, Lt. Col. George Edward (USAF, ret.) and my Civil War veteran great grandfather, Sergeant George H. (Company C, 11th Regiment, Michigan Vol. Infantry, dec.). I’m honored to know you served. Proud to be your son.

Networking, part 1: Two methods that work

 

   


How many ways can you attract new customers?

 

 

 

How many ways can you attract new customers to your business?

 

 

 

“Your business will always thrive while you produce your two most essential products:
Happy customers and
NEW customers.”

 

I will talk frequently about happy customers, but today is about your new customer. Today is about one creative, energizing way you can bring high-value prospects into your broader scope of marketing funnels–and then, ultimately, into your carefully profitable fold of relational clients or lifelong customers.

Today is about networking.

On Wednesday, I drove into Denver for a solid day packed with networking focus…

Early that morning, I dropped Allegra (my car, a spiffy black 2007 Volkswagen Jetta) at the dealer to fix the A/C. Turns out the whole darn system had failed and they swapped it for new. Meanwhile, they put me in a loaner and got me moving. All in all, the folks at McDonald Volkswagen treated me–as they do every time I’m in for routine service–like the business gold I virtually am. That makes me a very Happy Customer.

Pardon the shameless plug. Back on topic:

 

Ken and Cathy both recommend the Cuban Sandwich!

Ken and Cathy both recommend the Cuban Sandwich at Buenos Aires Pizzeria!

I made it downtown for my networking “power lunch.” My favorite kind of networking, I call it Power Networking: get uninterrupted time with one contact. In this case, I got over an hour of solid face-to-face with Cathy Harris, Business Development Consultant for Allegra Print & Imaging in Wheat Ridge.

Cathy was out hand-delivering materials to a client (who ought to be a Happy Customer), and we grabbed a table at Buenos Aires Pizzeria on 22nd Street. Shameless plug number two: this place is great, if the Cuban sandwich we both tried–and loved–was any clue. Trust me, I know that sandwich.

The time flew. We were swapping marketing stories and ideas non-stop when we both had to leave. It was several blocks back to our cars, so I got a chance to quiz her about her “side gig,” blogging (about our favorite topic) as the Denver Marketing Examiner

CathyHarris-KG

“I actually got this opportunity as a referral from a networking contact!” she said. “Honestly, the effort to keep up is a challenge, but it’s pay-per-click so I manage to pocket a little money. Overall, being an Examiner helps me introduce the Denver business community to some great local entrepreneurs I’ve met–and champion all the marketing ideas I believe in. Plus, let’s face it, this blog is a nice extra to showcase in my portfolio!”

 

I’d call that another great example of networking. Call it Platform Networking: publicly share your expertise on a certain topic, to an audience who can use your help. Those who only need the pointers you freely give are fully equipped, while others who need your paid services are drawn to the expert image you present.

I did one last piece of networking, as Cathy unlocked her car. I’d just had a nice, new business card printed (just before we met, Cathy… sorry) and I gave her a handful. She’s already offered to give me a shameless plug here and there, to her print business contacts and to her Examiner readers. Seemed like perfect timing, since Cathy has  just posted a new Denver Marketing Examiner article on the power of business cards.

As I write this post, by the way, I’ve just received a very nice follow-up mail piece! Cathy sent me a gorgeous thank-you card (a product of Allegra Print & Imaging, and featuring her own photography), plus a fresh handful of business cards. Now that, people, is a cool take-away point:

Follow-up contact multiplies the total impact of any networking moment.

Cathy, you continue to rock.

I had two more networking opportunities in Denver that day. The story on those–that’s for part 2, coming on Monday.

Have a great Memorial day weekend! I’m off to Estes Park, then back here to…

Write what’s Right,

Ken

P.S. Handy Networking Tip: Save your receipts! Your business should categorize this spending into its marketing and advertising budget, or (if you are a job seeker or freelancer like me) you should be prepared to claim whatever you can in tax deductions in the following year. Can you say free cocktails?!

Today’s post on networking is brought to you by:

Denver Marketing Examiner

Denver Marketing Examiner

 

 

 

 

Buenos Aires Pizzeria

Buenos Aires Pizzeria

 

And also by:

Mention this blog, see if they give you (or me) any free stuff.

Mention this blog, just to get their attention!

The biggest small day in my copywriting career…

Change of plans to make room for 2 big announcements.

Today, I was going to bring you entry #5 in my 21-part series on the marketing goldmine chapters in a very small, very old must-read for marketers: Scientific Advertising, by Claude Hopkins. I may get to it tonight, but more likely you’ll see it post here some time tomorrow. Before I go tackle some offline chores I neglected this morning…

I want to share two very interesting things that both happened today (and WHY they are interesting for me, and maybe even for you):

1. I became an EzineArticles.com “Expert Author.”

ezine-expertauthor

 

As a new blogger, I want to learn all I can about the unseen work of getting quality traffic to this site (SEO, search marketing, pinging/tracking, etc). One of the colleagues whose blog I now read faithfully gave me one of my first great tips (great for noobs like me, anyway)–

“Syndicate your best articles to other sites,” he said, and handed me a list of several good places I could start. One of those he suggested is EzineArticles.com, and now–just days later–I’ve had my first article approved and published there. It’s a draft of the baseball swing metaphor piece you can read here, but you may still want to go check out their site.

Will you get any new traffic doing this? I don’t know yet, for myself, but chew on some highly relevant factoids:

  • Last month (April 2009) EzineArticles.com had over 30 million visits.
  • Over 15 million of those (more than half) were unique visitors.
  • Almost 5.5 million visitors clicked through from an article to the author’s own site.
  • Average author/members get a 2-12% click-through rate.

I expect I won’t get heavy click-through yet, since I have ONE measly article published (the more you write, the more they read, the more they click). Stay tuned for my future analysis on this effort. Meanwhile, it’s a “caveman-easy” step to build exposure and linkage. Happily, those EzineArticles.com folks are happy to take your work if it meets some fairly basic rules. Still it’s fun to have this nifty badge now!

 

2. You can now hire me directly, or… through my agent, Lisa.

aquent_logo

Represented by Lisa Vaughn-Olstad 858.453.2800 lvolstad@aquent.com

 

Yep, I’ve gone all rockstar. Okay, not really. I just got a nice freelance gig taking projects from an agency, which helps even out workflow while I either keep hunting a new full-time job or maybe even land one through them. But it’s fun to say, “you’ll need to talk with my agent on that.”

Anyway. AQUENT is the world’s largest “creative services consultancy,” with a truly global presence–over 70 offices in 17 countries across 4 continents. And actually, I guess you can’t really hire me through them unless you are an AQUENT client. Makes you want to hire me real, real bad, don’t it?

Call me. Seriously (303-345-5254). Pressure’s off a bit now, for me. I make you good deal.

Again, watch for Hopkins Science post #5 tomorrow. Therein, we shall wrestle with my all-time favorite marketing copy topic, the one you absolutely MUST grip firmly to succeed: headlines. Until then…

Write what’s Right,

KBG

P.S. My new AQUENT agent, Lisa Vaughn-Olstad, does live and work in Los Angeles… does THAT get me any “rockstar” points?